a new adage for social

“Any sufficiently complete and transparent sharing system is just going to be creepy”

Arthur C. Clarke famously said “Any sufficiently advanced technology is indistinguishable from magic”.

The recent Facebook frictionless sharing gives us a new one “Any sufficiently complete and transparent sharing is just going to be creepy”.

We’re basically a fickle bunch. Some of us want to share more easily, but sharing everything also irritates us. Facebook in particular annoys me because I can’t send my habits for the useful bubbled-up aggregations, without the endless inanity of GARETH IS LISTENING TO BLAH. Given I listen to a lot of the same songs that’s really boring and spam. Ditto what articles I’m reading on The Guardian, individually quite dull but as part of the “things that you & your friends have been reading” aggregated things a bit more interesting.

Anyway, this is kind of problem that services like Zeebox will always face, incomplete or creepy. As a standalone app I have to remember to use it (and I’m already using my iPad for twitter), if they did ever have direct integration with my TV (By this I mean my TV updating things, rather than the existing TV Remote functionality in the app), I’d be creeped out because again, viewing habits reveal some awful taste. Maybe I just need a “share this” button on my remote that can easily publish what I’m doing to Facebook or some other back-end. A bit less friction, but still some.

It’s a tough one to solve, but we can’t seem to be comprehensive and convenient without being creepy.