call to action – Gareth Klose https://garethklose.com writes about technology, television and travelling Mon, 19 Dec 2011 22:14:09 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.5 27787817 The Need Not to be Needy https://garethklose.com/2011/12/the-need-not-to-be-needy Mon, 19 Dec 2011 22:14:09 +0000 http://garethklose.com/?p=633 I recently installed the iPhone version of a social app that was previously iPad only.

In less than a day I got the “welcome to the iPhone version, you want to invite your friends?” email.

It was needy. I’m not inviting them.

Calls to Action are a pain to write. Too passive and they won’t drive people, too pushy and they’ll drive people away. And invariably what works for some won’t work for others. Judging the assertiveness/aggression is tough; but easier is never, ever, sounding needy.

Asking me to invite people within 1 day of installing something feels that.

It might be a considered decision to strike while the iron is hot, but failed; for me, at least.

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