The New ITV News

ITV News relaunch shows that less can be more. relaunched this week. It’s now all of ITV, and not just the ITN national bulletins. It’s very nice. Lots of people have been talking about it. I’m late to that party.

BBC/Guardian, et al feel like a curated library. ITV now feels like a twitter-stream, or as Paul said like tumblr.

It feels very “now”, you’re seeing the news of the moment. It’s not going to replace BBC News as my homepage, but it’s good to see ITV competing meaningfully, innovating not aping.