On content consumption and twitter

The rise of the likes of twitter make what your friends are doing more relevant to when you watch television – how can broadcasters harness this to increase the incidents of “event tv”

Since I got back I’ve found myself watching far less television than when I went away, my laptop has replaced the telly as my “ongoing background distraction”. (Radio4 has also made a welcome return in that role)

The only things I really have as appointment televisions are some reality shows like the Apprentice and some other far crappier programming that for reasons of reputation I’ll not divulge – and the thing I’m enjoying is tweeting along with my friends.

Commercial broadcasters must love this, because suddenly I’ve a reason to watch live, and take in the adverts. The BBC has the Predictor for the Apprentice, but aside from a Myspace, I’ve not seen things like this for commercial channels.

Anyway, since my friends who watch this show aren’t watching tonight, I’ve no reason watch live and am timeshifting to zip through without the adverts.

Who’s going to the be first broadcaster to put up a suggested #hashtag at the beginning of a show?

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